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David Steinberg’s family has owned and operated the sporting goods department within Ra-Lin since 1959.

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A very mild winter, by Central New York standards, at least, has forced David Steinberg to get creative with the rebranding of some of his products. Steinberg, whose family has owned and operated the sporting goods department within Ra-Lin since 1959, has begun calling wool and flannel gear “shirt jackets.” Long underwear is now also known as an “extra layer.”

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