Liverpool This month, Seneca Federal Savings and Loan Association, celebrating 85 years of service locally, will change its name to Seneca Savings.
The old hometown bank has locations at 105 Second St. in Liverpool, 201 N. Main St. in North Syracuse and another one in Baldwinsville.
Seneca Savings CEO Joseph Vitale thinks the shorter, snappier new name “demonstrates a forward-thinking banking association dedicated to delivering a positive customer experience and an array of new products and services.”
The enhanced services include telephone banking; statement savings which can include ATM access; commercial statement savings; eStatements; an updated online banking platform with expanded bill pay; a home equity line of credit with no closing costs; home equity loans and a wide array of commercial lending and depository products.
The name change has been in the works for about a year, Vitale said. “Many of our ‘strategies’ are in process,” the CEO said, “and the more modern, shortened name depicts the image of innovation that is currently taking place.”
I imagine they’ll be changing their website’s URL, too, but for now you can find Seneca Savings at senecafederal.com/.
On the other hand, some financial institutions think keeping the same name shows stability.
Banners fly at Solvay Bank, for instance, proclaiming “97 years, one name.” Solvay Bank actually brags about its resistance to change. It’s as though they’re making fun of all those other banks that get bought out by bigger outfits and have to change their name even though their depositors remain the same. So it goes…
On June 19 at the library, one of the village’s oldest residents, Ken Hurst, who turns 95 on July 5, discussed his family’s involvement in Liverpool’s willow-weaving industry that thrived here from the mid-19th century until about 1929. Not only did he recall the painstaking process of basket-making, Ken also reflected on old-time village characters such as mailman Pete “Jug o’ Rum” Prouty, the Jewish shoemaker Meyer Meyers, music teacher Bob Woods and boatmaker Adam Wagner.