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New Baldwinsville wellness center offers unique model for healthier lifestyle

Sybil Gouchie instructs students in a yoga class at Willow Health and Wellness Center.

Sybil Gouchie instructs students in a yoga class at Willow Health and Wellness Center. Micha L. Crook

A new business, Willow Health and Wellness Center, opened this October in Baldwinsville. Located at 8090 Belgium Road, (the old location of the Parisi Speed schoolground floor of where Physical Therapy Plus currently resides) owners Michelle and Michael Samoraj are excited to bring their love of fitness and of support for the local business community to their newest enterprise.

The center offers a large studio room space of approximately 1200 square feet and a smaller studio of about 700 square feet. The larger studio space can be utilized for a variety of alternative fitness classes including; yoga, Pilates, Tai Chi, and Zumba. The smaller studio is ideal for one-on-one training sessions, classes for meditation, healthy weight loss counseling, nutritional planning and stress reduction. A private treatment room will be for massage therapy, acupuncture, reiki and other spa treatments.

The Samorajs have been very active in the local Baldwinsville community, showing civic pride by supporting local entrepreneurs and start-up businesses. Most recently they helped to organizer September’s Fall Extravaganza and this summer’s Baldwinsville Farmers Market. One of the things they enjoyed about the farmers’ market was it gave start- up businesses a chance to get their product to the community and expand their business base. They are hoping to bring the same idea, of having a collective vending space for individual start-up business to build their enterprises but, instead of an open air market, they will apply it to alternative health and wellness businesses.

Their goal is to have Willow Health and Wellness Center become the central location for a collective of several different instructors and practitioners, which would meet the wellness needs of the Baldwinsville community. Instead of the center hiring multiple people to teach classes as employees, individual instructors and practitioners can rent out the space for a designated time slot to lead their own sessions. This type of operating model is similar to a co-working office space, such as the 40Below Co-works space in the Syracuse Tech Garden. A small starting business or self-employed individual can rent space in the co-working office for a nominal fee. The business or individual benefits by having a professional setting to work and meet clients at, without the high overhead cost of establishing a brand new office. For a new yoga instructor or massage therapist, a studio or office space may not be cost effective till they can have ever hour filled with classes or appointments. Willow Health and Wellness Center offers alternative wellness practitioners a chance to build a clientele and established practice, without the added cost and stress of owning and maintaining a studio pace.

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