continued But Hinderliter’s shop is more than just a chair and barber clippers. His shop harkens back to the authentic barber shops like he remembers visiting as a boy: he offers not just a haircut, but also a hot-lather, back-of-the-neck, straight-razor shave with every cut, a hot face towel for every customer, straight-razor shaves, butterfly razor shaves and beard and goatee trims. His main tool is the clipper, which is the authentic barber’s tool, rather than the scissors of a salon. His combs sit in a glass jar filled with blue Barbicide, and he offers the old-time favorite cologne and after shave brands of Clubman by Pinaud, Bay Rum and Jeris hair tonic.
“This is the stuff your father and grandfather use to use,” he said.
When Kevin Moffett, of New Woodstock, sat down in Fred’s chair last week, he immediately exclaimed, “You have Bay Rum! I remember going to the barber shop with my grandfather.”
Moffett said he saw Hinderliter’s sign outside the salon as he was leaving Tops grocery store and decided to come in. “Finally, there’s a barber shop in town,” he said.
And that, so far, has been the source of Fred’s business: the local male yearning for a barber and the prominence of his sign in a heavily-trafficked area. All of his business has been word-of-mouth so far — he has not even done any advertising yet.
“It’s just been great. People see the sign and stop in,” Foster said. “Probably 95 percent of his customers have never been in here before.”
Business has been so good so quickly, in fact, that Hinderliter, whose hours are Wednesday through Saturday said he is already thinking of opening up on Tuesdays. Foster said she is also thinking of removing her tanning beds — which get less usage now that Zoom Tan has opened up in the plaza — and possibly adding another barber to join Hinderliter.