continued She also announced that the park is currently working to present to the village and town boards an economic impact report of 17 cultural non-profit organizations in Cazenovia, which shows the organizations have produced 220 full-time-equivalent jobs and $460,000 in revenue to the local area. The report and presentation will be used to seek support and assistance to grow these organizations even more in the future, Webster said.
The SQHAP also has multiple goals relating to budget, membership, park development, fundraising, events and exhibitions and public outreach, said Vice President Anne Beckwith Ferguson.
She echoed Webster’s sentiment that one major goal of 2013 is to maintain the high level of park membership and seek to increase it. This will be done with improved public outreach (with a better website, a quarterly newsletter, increased awareness with the public as well as cultural and governmental institutions and new and exciting events and exhibits) and an expansion of the “corporate calling effort” and implementation of a business membership, she said.
Ferguson said the board hopes to undertake a feasibility analysis for renovating the historic Hilltop House in the park and converting the garage into an office. The board also has applied to the government for the house to be included in the Federal Register of Historic Places, although the decision would take at least a year, she said.
Financially, the board hopes to increase the park’s net income by 20 percent, or $120,000 of its gross income, Ferguson said.
“Those are some ambitious goals for 2013,” she said. “We’ll track them quarterly and hope to achieve most of them.”
Financially in 2012, SQHAP Treasurer Patty Radell said the art park “continues to struggle just like many other not-for-profits,” and the park’s revenues fall about $25,000 short of its annual $150,000 budget. She said the finance committee is working on a 5-to-10-year plan to make the park not only sustaining but self-sustaining, and this necessitates the development of good programs that will generate more income, applying for more state and federal grants and continued high membership numbers.