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Big Chill 2013 - Polar Bear Plunge features new non-plunging group

Polar Bear Plungers bravely take the icy-cold leap into the Seneca River at Mercer Park during last year’s Big Chill event in Baldwinsville. Last year’s Polar Bear Plunge raised $27,000. This year’s event begins at 7 p.m. Friday and continues all day Saturday.

Polar Bear Plungers bravely take the icy-cold leap into the Seneca River at Mercer Park during last year’s Big Chill event in Baldwinsville. Last year’s Polar Bear Plunge raised $27,000. This year’s event begins at 7 p.m. Friday and continues all day Saturday.

— Jardine noted that The Big Chill would not be possible if it weren’t for the support from local business, especially TOPS Friendly Markets, Pathfinder Bank and the Village of Baldwinsville.

“So many organizations donate their time, service and products to help the Big Chill keep our costs down,” Jardine said. “Baldwinsville Heating and Cooling, for example, has donated heat for the main tent every year since the inception of the Big Chill and, seeing that the event keeps growing, it really is an incredible partnership.”

The event was established six years ago in an effort to bring people into downtown Baldwinsville during a typically slow time of year, Jardine said. And it has succeeded as nearly 2,000 people are drawn to the village during the two-day event.

“This is a perfect opportunity for businesses to offer sales and specials to help attract new customers,” Jardine said. “The B'ville Big Chill really has something for everyone.”

There is still time to register for the plunge; visit b-ville.com for more information and to purchase tickets for Viva B’ville and the Saturday night Poker Run. To learn more about the event, like Greater Baldwinsville Chamber of Commerce and The Big Chill - Baldwinsville, NY on Facebook.

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