WCNY, the local public broadcasting station, has started an initiative that promotes local nonprofits. "Won't You Help a Neighbor?" derived its name from "Mr. Rogers' Neighborhood."
continued “They told us it was extremely helpful,” Dubnoff said. “They saw a big bump in participation.”
Since the Drop-A-Thon, numerous calls have come in requesting help promoting local causes. Dubnoff said the promotion is very helpful to smaller nonprofits especially.
“A lot of these organizations can’t always afford traditional advertising,” she said. “This is a way they can help get the word out. It’s a great way to promote their causes. It’s a nice alternative to take advantage of.”
The causes represent a range of nonprofits from across WCNY’s 19-county broadcast area. In addition to the Humane Association of CNY, Won’t You Help a Neighbor has promoted Child Care Solutions and CNY Reads. Future causes include the Muscular Dystrophy Association’s Muscle Walk and Lock-Up, as well as the Syracuse Promise Walk for Preeclampsia.
The best part? There’s no cost for the nonprofits to participate.
“We don’t want anything in return,” Dubnoff said. “We just want to give back to the community and help a neighbor.”
To learn more about the “Won’t You Help a Neighbor?” campaign or to notify WCNY about an important local cause, contact Dubnoff at Haley_Dubnoff@wcny.org or 453-2424, ext. 245.