continued That benevolent spirit is typical for Wachter, who started his business shortly after the passing of his partner’s mom.
“I was working in a restaurant, and I had a work accident the day after Christmas,” Wachter said. “At that time, Jeff’s mom was battling pancreatic cancer. She died on Mother’s Day. We had a memorial for her, and I made cookies. The first cookie I made, it’s called the Original Sweet Jimmy. It’s got walnuts, oatmeal, cinnamon chips, peanut butter chips and chocolate chips. I made those and I had them out on the table. Jeff’s boss was there, and she came up to me, and she said, ‘Oh, my gosh, you need to market these. You need to sell these cookies.’ So all these ideas started going around in my head. ‘Can I really sell these?’ And I went right to it.”
Ameele’s mother had nicknamed Wachter “Sweet Jimmy,” and it seemed like the perfect name for the business, as well as a tribute to the woman both men had loved. Wachter said business has been steady ever since.
“In general, I think I’m doing really well,” he said. “And I’m the happiest I’ve ever been in my life. To think that people actually pay for my cookies? People want to buy the T-shirt. You mean you want a picture of me on your chest? I get these warm feelings inside when people tell me that they really like my cookies.”
It helps that he’s been baking his whole life.
“I just think it’s in my blood,” Wachter said. “I’ve been baking for many years. I’m from an Italian family. I have a German last name, but the Italians kind of took me under their wing when I was younger. [I always baked with] my grandmother and my mom.”