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Temporary business directory signs to be up through end of year

Photo by Jason Emerson.

— The village board of trustees voted last week to allow two temporary business directory signs to be erected on the corners of Genesee and Jordan and Jordan and Fennell streets until the end of the year as a way to gauge the effectiveness and public opinion of placing permanent signs at the same locations.

The approval came after the chamber of commerce made a proposal to the board Nov. 8 to approve three new signs in the village that would direct pedestrian and automobile traffic to local businesses that reside off the main Genesee Street corridor and therefore are often unknown or ignored by visiting shoppers. The trustees, at that meeting, requested that scale mock ups be placed on the street as examples. After examining the mock ups, the village board held an operations meeting on Nov. 15 to discuss the chamber’s proposal.

“The mock ups have been installed and I’ve talked to several people in the village who think it is an excellent idea, that tourists need visual cues to know where to go,” said Trustee Mary Sennett, who has been working together with the chamber of commerce on the idea.

The mock ups, erected Wednesday, Nov. 14, were made to show the approximate size, look and location of the proposed permanent signs the chamber of commerce. The chamber’s proposal is to have signs posted eight feet in height on an existing post or a stand-alone post, with up to six signs on each side of the pole. Each sign – approximately 40 inches tall and three feet long, or the size of a regular street sign – would bear the name of a local business on both sides as a way to tell visitors what shops are down which street. They would be placed at the corners of Genesee and Jordan streets, Jordan and Fennell streets and West Genesee Street and Kane Avenue.

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