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Chamber of Commerce seeks new village signs to help local businesses

Sue Dove, executive director of the Skaneateles Area Chamber of Commerce, right, shows the village board printed examples of the new signs the chamber would like erected in the village to direct visitors to businesses that reside off Genesee Street. From left, Trustee Sue Jones, Mayor Marty Hubbard, Village Clerk Patty Couch and Trustee Marc Angelillo.

Sue Dove, executive director of the Skaneateles Area Chamber of Commerce, right, shows the village board printed examples of the new signs the chamber would like erected in the village to direct visitors to businesses that reside off Genesee Street. From left, Trustee Sue Jones, Mayor Marty Hubbard, Village Clerk Patty Couch and Trustee Marc Angelillo. Photo by Jason Emerson.

— The Skaneateles Area Chamber of Commerce asked the village board last week to approve three new signs in the village that would direct pedestrian and automobile traffic to local businesses that reside off the main Genesee Street corridor and therefore are often unknown or ignored by visiting shoppers.

The sign posts, each about eight feet in height and holding multiple signs with a total length of six feet across, would be placed at the corners of Genesee and Jordan streets, Jordan and Fennell streets and West Genesee Street and Kane Avenue.

“Skaneateles is a tourist destination, whether we all like it or not,” Sue Dove, executive director of the chamber of commerce, told the village board at its Nov. 8 meeting. She said the proposed signs would “make the community a more visitor-friendly place” and “bring much-needed exposure to these businesses before the holiday season.”

The chamber of commerce has been working on this project for about 18 months, and members have traveled to other towns such as Cooperstown and Saratoga Springs to see how those municipalities use signage to direct visitors to shops throughout the downtown areas, Dove said.

The chamber’s proposal is to have signs posted eight feet in height on an existing post or a stand-alone post, with up to six signs on each side of the pole. Each sign — approximately 40 inches tall and three feet long, or the size of a regular street sign — would bear the name of a local business on both sides as a way to tell visitors what shops are down which street.

The signs would be made of a polyurethane material that would have a powder-coated steel with black-hammered finish and would last about 15 years, said artist Keith Traub, owner of Gallery UTD on Fennell Street, who will make the signs. They would look similar to the “More shops” sign currently on Fennell Street near Pars Flea.

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