continued In total, the creek stretches 18 miles, and it flows through the entire city. According to the class, the creek has a magnificent history as well as a lot to offer currently in the form of fishing and bird watching.
“There’s so much history along the creek,” said Taylor Hurewitz, one of Anderssen’s PR teammates. “We’re working with a historian to gather all the info we can get to use it in what we’re doing.”
A student next presented a dazzling array of different possible logos she designed. Most of them were simple and contained yellow, red, blue or orange, and each gave the appearance of a relaxed atmosphere that, in some way, paid homage to Syracuse’s history. The professors spent ample time critiquing each one, while allowing classmates to give their own input. The final logo will be unveiled during the final presentation.
The class also has to find a way to market the project.
“It’s got to be kid-friendly,” Anderssen said. “Come ride a bike, bring the family for a walk and just enjoy the surroundings.”
Maxwell said that since the completion of the first phase, the most common complaint brought forth is that some users are confused as to where to continue the walk -- at one point, the creek flows under a building -- among other things.
“Hopefully by doing this project, we can alleviate a lot of that,” Maxwell said.
He added that the city seems to be heading in the right direction in terms of development.
“We’d love to see this be a regional attraction,” he said.
He took it one step further.
“Despite the state of the economy, there’s some really exciting projects going on in this city,” he said. “The Creekwalk is going to add a lot of value to everything that is happening.”
If you’d like to keep with with the operation, you can follow the group on Twitter at @Branding_Creek, or search Facebook for “Revitalizing the Onondaga Creekwalk.”
Neil Benjamin Jr. can be reached at firstname.lastname@example.org.