continued The site also details other facts about the Budweiser brewing process including that Brewmasters use the original Budweiser yeast culture strain from 1876 and still practice the time-honored process of Beechwood aging, which was commonly used by German immigrants to the United States in the 19th Century. Anheuser-Busch is the only major brewer that continues to use Beechwood aging.
“People respect Budweiser for its heritage, full flavor and legendary consistency,” said Rob McCarthy, vice president, Budweiser. “But they also want a full view into their preferred brands, and Budweiser has a great story to tell. We want to tell it in a new way while demonstrating the pride, passion and craftsmanship at our breweries that’s been the backbone of Budweiser for generations.”
Anheuser-Busch’s network of geographically diverse breweries and family of wholesalers give the company an advantage in getting the freshest beer possible to consumers. But, if a consumer were to track a Budweiser through Track Your Bud that isn’t within the recommended freshness range, the program also offers a feedback mechanism to let Budweiser know.
Track Your Bud is the latest in a series of initiatives from the brand. In 2010, Budweiser introduced a unifying global creative campaign, “Grab Some Buds,” and last year debuted a new global packaging look designed to fortify Budweiser’s bond with consumers around the world and highlight Budweiser’s iconic bowtie.
Watch a sample video from Nick Mills at youtube.com/watch?v=SEVhfHSGG6w&feature=player_embedded
For more information about the new Budweiser Track Your Bud program, visit trackyourbud.com or download the app.