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Bud shines spotlight on B’ville brewery

Digital experience traces origins of ‘Your Budweiser’

Baldwinsville Budweiser brewmaster Nick Mills can be seen online at youtube.com/watch?v=SEVhfHSGG6w&feature=player_embedded.

Baldwinsville Budweiser brewmaster Nick Mills can be seen online at youtube.com/watch?v=SEVhfHSGG6w&feature=player_embedded.

— A Budweiser from the Baldwinsville brewery will now be unmistakable.

Through Budweiser’s latest digital campaign, Track Your Bud, beer drinkers will be able to trace the origin of the beer they hold in their hands to one of Budweiser’s 12 U.S. breweries including Baldwinsville.

By scanning the QR code on Budweiser packaging, downloading the free Track Your Bud app or visiting trackyourbud.com, Budweiser fans can enter the Born On Date found on bottles and cans and watch as the Brewmaster responsible for brewing their batch of beer takes them on a guided tour of their beer’s production from the ingredients used, through the Baldwinsville brewery where it was crafted and into its drinkers’ hand.

“For Budweisers brewed here in Central New York, beer drinkers will receive personalized content narrated by me,” said Nickolas Mills, brewmaster of the Baldwinsville brewery since 2010 and an 11-year Anheuser-Busch employee. “I had always aspired to be a brewmaster, and when I got the job to be brewmaster in Baldwinsville it was a proud moment for me – one of the most exciting days of my life. Through this interactive experience, Budweiser fans will learn more about the brand’s storied history and see why I love coming to work every day.”

The Track Your Bud platform includes a social application, available on iTunes or Android Market, which integrates with Facebook to connect beer drinkers with each other through the Budweiser they hold in their hand. Users also will be able to access video content, collect badges from each U.S. brewery and name batches of beer if they’re the first to register a particular Born On date.

Mills said that because great beer starts with great ingredients, Track Your Bud also gives consumers insight into where Budweiser’s raw materials come from, which includes barley farms in Idaho, Montana, North Dakota, Minnesota and Wisconsin; and hop farms in Idaho, Washington, Oregon and Germany.

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