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A first for Jordan: Lifetime farmer brings market to Main Street

The market will be held behind the Masonic Lodge on North Main Street.

The market will be held behind the Masonic Lodge on North Main Street. Nikki Treleaven

— From growing up on her grandparents’ poultry and produce farm to later landing a job at Beak and Skiff Apple Farm in LaFayette, farming has always been Judy Wheeler-Kinch’s passion. Now she’s bringing that passion to Jordan by creating the village’s first-ever farmers market.

Wheeler-Kinch, of Jordan, decided to create a farmers market after hearing people say they would like to see one in the village.

“The seed was planted by people on the street saying, ‘I wish we did. I wish we could,’” she said.

Because of her love for farming, that seed began to grow.

“Farming has always been in my blood. I love it, I love it,” she said.

After receiving the approval of the Jordan Village Board to host the market alongside the Erie Canal, Wheeler-Kinch started attracting the interest of local farmers. Farmers are anxious to sell their products at the market because they have so much of it, she said.

“Farmers tell me, ‘I have so much product; I want to put it in your market,” she said.

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Judy Wheeler-Kinch.

Not only are farmers and local businesses eager to sell their goods, but they will also benefit from not having to travel too far.

“Which means the produce is fresher,” Wheeler-Kinch said. “It’s fresher when you buy local and it gets the community involved. There’s a whole bunch of people waiting for fresh fruits and vegetables where they don’t have to travel far to get it. People can walk out the door and get fresh fruits and vegetables right here.”

The location of the newly created farmers market will play a big role in the community’s involvement.

“I love that it’s along the Erie Canal because people bike, walk, fish, and swim here,” Wheeler-Kinch said. “Moms come with their kids and there’s a memorial park across the street. It’s declared a national district. It’s beautiful, it’s amazing — it’s good for everybody.”

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