He also credits the company’s involvement with local fundraisers in both Marcellus and the Fayetteville-Manlius area, along with the company’s social media push. The Chocolate Pizza Company has 864 followers on Twitter (@chocolatepizzas) and in a year has doubled its presence on Facebook to surpass 1,200 likes.
Novak said the company’s growth wouldn’t be possible without the continued support of the community.
“We’d get 100s of people here a day during December,” he said. “It was nothing like we had ever seen before.”
What's in a chocolate pizza
Novak: “A chocolate pizza is premium chocolate with English toffee ground into it very fine. On top it has pecans, walnuts and almonds, and it’s covered with a white chocolate drizzle.”
The former Marcellus spot is now being reconstructed to handle just production and shipping, but the new retail space opened adjacent to it on Jan. 18. The colors are noticeably toned down from the last store’s bright pinks and yellows, allowing the company’s unique chocolate treats to shine.
“[McClurg] had gone with the elegant theme so that they could display cabinetry,” Novak said. “So we thought, instead of transforming it all again to the different colors, we’ll keep with the upscale, high-end theme and still have fun with our chocolate pizza products.”
As February approaches, the shelves are stocked with heart-shaped Valentine’s Day chocolate pizzas, which can be engraved with a personalized message. Novak said the company’s continued success in tough economic times is due to that enduring desire people have to cheer someone up — during the holidays or otherwise.
“It’s just such a fun gift,” he said. “It always cheers people up when they get a chocolate pizza. It sounds so cheesy, but it always goes back to that.
“People love getting a fun unique gift. It’s not just a box of chocolates. It’s not just something that you can get at any chocolate store. Literally, it’s a chocolate pizza.”