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Destiny goes social

— Destiny is also using Foursquare to offer deals on brands currently in the shopping center.

“It’s a great opportunity for us through our rebranding phase, when we become Destiny USA as a whole,” Wallace said. About 30 brands and stores in the mall are providing promotions on Foursquare now, which are unlocked when you “check-in” to those locations.

“Social media is the place where people can ask questions and provide feedback right online,” Wallace said. “It may well be a question that 20 or 30 other people have — It’s a great place to answer that question so that other people can see.”

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