Bill Rapp Pontiac, Inc., the official company name, was established in 1953. Rapp began working for his father’s business about 37 years ago. His brother Bruce, president and co-owner, has been with the company for more than 40 years. Each handles different functions within the enterprise.
“I know many family businesses have struggled,” Rapp said. “But in our case, [Bruce and I] were friends a long time before we became business partners. I think it really works well for us that we have two different ways of looking at things. It helps us make really well-informed decisions. Our litmus test is, number one, ‘Is it going to be good for our customers?’ Any changes that we make, anything that we decide to add or delete … it’s always with our customers’ best interest in mind.”
Their brother, Bill Rapp Jr., who was also actively involved in the business, passed away in 2005. Cousins Brian Rapp (Bruce’s son) and Phillip Rapp (Jerry’s son) are leading the third generation in the family business. Brian as the Buick-GMC sales manager; Phillip as the Nissan finance manager.
Anticipated late 2012-early 2013 arrivals include the completely revamped Buick Enclave and GMC Acadia, a new Nissan Ultima and Nissan Pathfinder and a new version of the Subaru Impreza.
“There are a lot of exciting vehicles,” Rapp said, adding that the newest vehicle, due next year is the 2013 Buick Encore, a smaller version of the Enclave. “It’s a beautiful vehicle,” he said.
Environmentally-conscious consumers can check out the Leaf, Nissan’s 100-percent electric car that Rapp described as roomy and incredibly quiet with plenty of pep.