When it’s time for you to purchase a vehicle, think Bill Rapp Superstore.
The family-owned dealership sells new, stellar products from Buick, GMC, Subaru and Nissan, as well as numerous pre-owned vehicles of various makes and models. And when it comes to customer service, the dealership is equally impressive.
“We’ve always been customer-focused,” said vice president and co-owner Jerry Rapp, adding that the store does not rely on special promotions to attract customers. “We’ll give you our best price everyday.”
Salespeople, he said, take the time to consult with clients about their wants and needs, then offer the best advice and options available, which include leasing or straight-up buying.
“It really depends on what the goal of the consumer is,” Rapp said. “At the end of the day, [our customers] need to decide what’s best for them.”
The Superstore offers financing for all its clients, as well as a superior service department equipped with the most up-to-date technology for diagnostics, and a full-service body shop to repair any make or type of vehicle.
“One of the things we have going for us is [that] we have long-time employees,” Rapp said.
The store employs 135 people. Of those, 15 have been working for Bill Rapp for more than 30 years; two for more than 35 years and many more between 20 and 30 years.
“Our customers, in many cases, know the people when they come in, whether they’re technicians, service advisers or salespeople. It’s kind of unusual in this business because, typically, you find a lot of turnover. That’s one of the strengths of [our] company. We’ve got long-term employees, good people and I think [our customers] are comfortable. I know when I go shopping for things, it’s nice to know when somebody greets you and knows your name. It’s nice when they recognize you. You kind of earn a mutual trust and respect. I think that really helps the business.”