Cazenovia The display case at McDonald’s Restaurant in Cazenovia currently boasts a variety of illustration work by students in Cazenovia College’s Visual Communications Program.
The work was done in a class taught by Dan Salamida, an adjunct instructor in the program, and will be featured at McDonald’s Route 20 location in Cazenovia through February.
“Our Introduction to Illustration class focused on exposing students to the art of illustration through a series of assignments in which students were allowed to make their own choices regarding materials and methods,” Salamida said.
“For the final project, students were required to use Adobe Illustrator, a complicated piece of software that is universally used in the graphic arts, and focused on illustration that might be used in the stationery or apparel industries,” he added.
The repeating patterns in the work displayed, Salamida said, “were all created in Adobe Illustrator. Some of the students created elements by hand and then scanned and traced them in Illustrator. Other students created the elements directly in Illustrator. The techniques and software that the students used are similar to those used in professional studios to create repeats for wrapping paper or apparel.”
“This project allowed our visual communications students to apply the skills they’ve learned in a realistic professional context,” said Scott Jensen, assistant professor of visual communications at Cazenovia College. “Dan Salamida is a very experienced illustrator who understands both the business and the creative aspects. He was able to bring that knowledge and insight to the classroom, and the students really appreciated that.”