continued Along with looking professional, the signs would have to be placed at least 10 feet from the road and list the name of the business. They could advertise a product or service with or without naming the price. The signs would have to be taken down at the close of business each day.
If the proposition is passed, there will be an approval process for the site location of each sign, so that not every business in the area will automatically put up a sign, Davern said. The town board has developed legislation that will enforce these guidelines.
For Tony Calascibetta, owner of Cam’s Pizzeria on Kasson Road, having a sign out front is a way of staying more connected to the community.
“Ninety-five percent of the time our signs celebrate or congratulate a school or a team, and sometimes say a thank you to the community,” he said. “Occasionally, we will put out a promotion, but it’s not always about a way to promote us specifically. It’s our philosophy to be a part of the community — a part of the neighborhood.”
If the proposal does not pass, businesses like Cam’s and Saving Face Barber Shop would have to make adjustments.
“We wouldn’t be able to have the road side visibility. I don’t see any harm in having a sign. Businesses have enough obstacles already. It would be a shame if this doesn’t pass,” Calascibetta said. “But we would find another way to help stay connected to the community and promote our business.”
The town board voted unanimously to amend the zoning map for three properties from rural to residential. The affected properties are located at 2420 Sands Road, 2440 Sands Road and 2456 Sands Road.
The proposal came from a resident who wanted to put an addition on their home, but had to get approval from the town since the property was mistakenly zoned as rural years ago, said Councilor Eric Hammerle. To make it easier on the resident, the board decided to fix the mistake and make the other two properties on the street residential as well.