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SU design students give final presentation on Creekwalk revitalization

— The Syracuse University Design Students showed their final presentation for the Onondaga Creekwalk revitalization project Wednesday in the auditorium of The Warehouse.

Over the course of the semester, students in the design management class, which is taught by Rod Martinez and Bill Padgett, have been working on a way to re-vamp the Onondaga Creekwalk, a chunk of which runs directly through the city’s downtown area.

Through way finding, marketing, branding, event planning and digital media, the class has come up with a creative way to let people know just exactly what the Creekwalk is.

The class works directly with the city, namely Andrew Maxwell, the director of planning and sustainability, as a way for people to understand and embrace the rich history of the Creekwalk, which dates back to the 1800s.

The class broke down into groups, with each team trying to achieve a specific goal. In the end, what the class came up with was an awesome presentation, complete with the culmination of hours of hard work and research.

“It has been a pleasure to watch these students generate such dynamic and creative ideas for the Onondaga Creekwalk,” Maxwell said.

The class put on a stunning presentation of sound, visuals and acting, and it really gave an idea of what they have achieved. The general theme was the class wanted people to “explore their own path,” by using new signs, interactive technology and the simple beauty the Creekwalk provides.

The class came up with three unique logos, with each one bringing together the Creekwalk and the community.

The presentation, which featured students acting on a digital Creekwalk and various downtown locations, showed how four different people can experience the Creekwalk in different ways. On the new signs there will be QR codes, which allow smartphone users to snap a picture of the code and be brought to a site with more information.

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