Manlius Body & Sol Tanning Studio, located at 103 W. Seneca St. in the village Manlius, is at the forefront a Community Partnership Program that brings business together with a common goal — persevering through tough economic times. The program gives a select group of neighboring businesses the opportunity to advertise to each other’s customers through Body & Sol’s Facebook page and shared coupons.
Kay Marini, owner of Body & Sol, devised the program with help from her husband, John, and a family friend, Mark Fogerty, last year when her company was in need of a boost.
“It’s a vanity based business, and 80 percent of the people who come in here are women,” Marini said. “[Women] will typically not stop getting their hair done, so they’ll save their money to make sure they can still [have that done}. They will get their nails done, and they’ll save money [for that] — tanning kind of falls by the way side a little bit.”
The program connects 10 local businesses: Pavone’s Pizza, China Cafe and Hong Kong Cafe, Autumn’s Nails, Manlius Family Barbershop, Cardinal Cleaners, East Side Racquet Club, LaVallee’s USA Black Belt Champions, DeWitt Detail Center and Car Wash, Kelly’s Massage and Holist Health Spa, and The UPS Store.
Marini said the CPP seeks to help local businesses through partnership, “because everybody’s in need. They’re all struggling; they’re all small businesses.”
Coupons are given out at the local establishments to encourage patronage at all participating businesses. Customers are asked to first like the Body & Sol Facebook page, which is integrated with the participating CPP businesses’ Facebook pages.
“If someone says, ‘I got this [coupon] from Pavone’s [Pizza] but I don’t really want to tan,’ … it’s fine,” Marini said. “They can still use coupons at any of the other cooperating businesses.”