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TOPS, local community celebrate grand re-opening of DeWitt location

Tops Friendly Markets, a leading full-service grocery retailer in upstate New York and northern Pennsylvania, held a grand re-opening celebration March 22 to mark the completion of a major renovation of its Nottingham Road location in the town of Dewitt.

The 43,762 square-foot store originally opened as a Peter's Groceries and was purchased by the Penn Traffic Company in 2004 when it reopened as P&C Foods.

During the past 14 months under Tops' ownership, the Nottingham store has received a $2.5 million renovation, including the change to the Tops banner, exterior and interior improvements along with an expanded product selection.

Located approximately three miles from the Syracuse University campus, the store boasts a Syracuse University Athletics theme, making it the only grocery store in the northeast with university-themed d cor throughout the store.

The ceremony featured the participation of Tops' executives, local store management, local dignitaries and representatives from Syracuse University athletics department. The Say Yes to Education Syracuse Chapter, Jamesville Fire Department, town of Dewitt Police Department and the Syracuse University Student Association each received $500 from the Nottingham Road store management team as part of Tops' strong commitment to the communities it serves.

"We are proud to be a part of the central New York community, and are committed to providing our customers with an exceptional shopping experience," said Frank Curci, president and CEO of Tops Markets. "We also understand the important role that Syracuse University plays within the greater Syracuse area. With our store's close proximity to the University, and Tops' strong relationship with SU Athletics, we felt it appropriate to bring the spirit of 'The Orange' into our store in a big way."

Specific improvements to the store include a new interior d cor package with an array of warmer hues including the University's colors - orange and blue, new aisle markers, the addition of a healthy, natural and organic department, new floral and bulk food departments as well as improvements to the store's parking lot. The store boasts a Syracuse Athletics-themed 'Cuse Caf ' with free wireless internet access, life sized wall photos of past and present Syracuse University athletes, orange shopping carts, and a basketball court with Syracuse logos and court markings in the frozen foods aisles. The Nottingham Road location also offers a self-service Tim Hortons Express kiosk, which serves fresh brewed coffee, select cold beverages and Tim Hortons baked goods.

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