He started printing flyers and pounding on doors. He approached his soccer coaches for donations. Then he turned to family, from his grandfather to an uncle in Buffalo.
In the end, 8-year-old Braedon Rheaume lost a head of hair, but his efforts raised more than $200 for cancer-thwarting research.
"He said 'I can make over $200 if I try,' and he did," said Darren Rheaume, his father.
The Community vs. Cancer event, hosted Thursday, June 9 at King of Kings Lutheran Church, sheared many heads to raise money for cancer prevention.
"It was a great success," said Dean Northrop, a Liverpool occupational therapist who worked at Wetzel from 1994 to its closure. "I just felt like we needed to reach out and do it again."
The charity continues a three-year tradition at Wetzel Road Elementary, which closed in 2010.
This year, Northrop, a member of the King of Kings church, enlisted the church's confirmation group to send flyers, the same kind Rheaume rushed to his coaches and neighbors, to more than 5,000 local students, plus other community organizations.
Northrop said the event is different than it was at Wetzel. While the Wetzel Road event featured raffles and other events, this year's charity showcased a small church music group, some refreshments, and a few chairs for the shaving.
"This year, I was just trying to keep it simple," he said.