Since 2006, students spanning the Syracuse City School District have created an annual multimedia campaign to dispel the unfavorable perceptions plaguing their schools. Among them: that students are incompetent and careless.
The 2011 Image Campaign, dubbed You + Me = SCSD, hopes to continue changing the minds of Syracuse community members and ensuring that their view of the district is a positive one. While participating students feel that the Syracuse City School District provides a diverse learning environment, they also think the district is poorly represented.
Superintendent Student Cabinet Students Unveil 2001 Image Campaign Short
Syracuse City Schools
This year's mathematics-themed campaign showcased the three groups of people who help create SCSD's unique environment: the students, their teachers and administrators, and their parents or guardians.
"We wanted to show how everyone in the Syracuse City School District was combined as one in one so we figured a math equation would be the best way because it all adds us together to equal one big goal," says Corcoran High School freshman Sophia Kardaras, who worked on this year's project.
Student members of the SCSD Superintendents' Cabinet worked for two months with the Creative Services Department of Clear Channel Syracuse to create posters, a Facebook page, radio commercials, and a video.
The "You + Me = SCSD" campaign is sponsored in large part by CNY Works, Upstate Medical, Syracuse Glass, C&S Engineers, the SCSD Educational Foundation, and Clear Channel Radio Syracuse.