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WCNY's Rosie Taravella makes her home in Borodino

In the beginning of this century, she took a job in fundraising with the Los Angeles Opera Company, which was under the direction of Placido Domingo. While there she wrote the first National Endowment of the Arts grant for the company's main stage productions.

"Opera is an extremely expensive art form," she said. "Six nights could cost up to $4,000,000 with an overall operational budget of $45,000,000."

The WCNY experience

"You can go home again!" Rosie said.

She came home to Central New York with the thought of bringing her experience and knowledge back home, "Why not come back and contribute," she said, "There has always been so much innovation and creativity in this area and just because we aren't manufacturing doesn't mean we can't reinvent ourselves."

She has always been a fan of our school system, where she was really exposed to the arts. And PBS is a natural connection to arts and education.

"I think PBS is so great ... unbiased, informational and educational," she noted.

In her role as VP of Corporate Advancement she oversees membership and fundraising efforts, as well as communications both with the image of the station and its connection to the community.

"We do a lot of special events in the community," she said, and WCNY team is extremely talented and supportive. "Our leadership is great with a wonderful board and a great CEO, who came from the business world." WCNY CEO Robert Daino had launched two successful software engineering companies.

"He thinks like a businessman, Rosie said. "To have a business man in a non-profit is awesome. He is interested in being agile and technological."

WCNY is the only station in the country that doesn't do pledge.

"Everybody in the national system thought we would fail," she said, "Other stations pledge for more over 330 hours per year. It's a beg-a-thon with the old message of guilt. Our theory is that if you listen to WCNY or watch WCNY you will give back and support our efforts. And some of our type of programming you can get on the History Channel or food channels or nature channels or news stations, but here you can get it all in one place, with no commercials."

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