Ophelia's Place in Liverpool was the perfect setting for the launch of Syracuse Woman Magazine, the only magazine for Central New York professional women Friday Feb. 4.
The mission of Ophelia's Place is to empower "individuals, families, and communities to redefine beauty and health through initiatives that increase self-esteem."
The mission of SWM is to "Recognize the outstanding and successful women in Central New York," said SWM Managing Editor Farah Jadran. "It's wonderful to be surrounded by so many successful, educated women who are leaders in politics, business and community organizations."
SWM, a product of the partnership between Rochester Woman Magazine, LLC and Eagle Newspapers, released its inaugural edition Feb. 4. An electronic version was released to subscribers Feb. 2.
At the launch party, the conversation was lively as those in attendance enjoyed conversation, refreshments and music by radio station Movin' 100.3/96.5. Business cards were exchanged and door prizes, including gift certificates and a piece of furniture from L. & J.G. Stickley, were handed out to lucky winners.
SWM,'s inaugural cover woman, County Executive Joanie Mahoney, was on hand with her congratulations.
"I actually don't subscribe to any women's magazine," Mahoney said. She added she is looking forward to curling up with Syracuse Woman Magazine and giving it a good read.
SWM is the "younger sister" of the already successful Rochester Woman Magazine, which was first published 10 years ago. RWM publishers Barbara McSpadden and Kelly Breuer bought the magazine in August 2009. A few months later, they re-launched the publication with a new look and feel.
Copies of SWM can be found at local Tops and Wegmans, coffee shops and various area salons, spas and medical offices. An online version can also be viewed at