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Madison Row maker says project could spark development on Fayette Street

An artist's depiction of the future Madison Row can be seen on this sign, which stands at the corner of Stickley Road and Route 92 in the village of Manlius.

An artist's depiction of the future Madison Row can be seen on this sign, which stands at the corner of Stickley Road and Route 92 in the village of Manlius. Photo by Ned Campbell.

— When it came to finding the right location for Madison Row, developer Michael Dougherty says the village of Manlius was perfect.

“Manlius is almost a rare anomaly of a community with very high demographics and that is underserved in restaurant, food, higher quality retail spaces and luxury apartments,” said Dougherty, president of Mayflower Cos. Inc., the DeWitt-based company overseeing Madison Row. “In fact, the office market in Manlius is also scarce in this western part of the village.”

Madison Row, located at the corner of Route 92 and Stickley Drive, is a four-acre development that will feature a two-story, mixed-use building along Route 92, a small public park, tree-lined sidewalks and a 100-space parking lot not visible from the main road. The development will go up at the former site of six homes along Route 92 that were acquired by Dougherty and demolished this past spring.

The project embraces a New Urbanism design philosophy that discourages urban sprawl and emphasizes walkability. Construction entered Phase II with the recent completion of sidewalks along Route 92 and Stickley Drive. The existing sidewalk along 92 was moved back from the road about eight feet to encourage walking.

That sidewalk once posed a danger to pedestrians, said Mark-Paul Serafin, mayor of Manlius.

“We have senior citizens living nearby — 'Stickley Noon Walkers' — children playing on Little League teams and participating in our Parks and Rec programs, just to name a few, that will benefit from the new Madison Row pedestrian-friendly sidewalks,” Serafin said.

Now, focus can shift to securing the final leases for the development. According to Dougherty, two of the 10 retail spaces, and only one of the three offices, remain available. He also has a waiting list of interested parties for the apartments.

The Madison Row building will include a sushi bar, an Italian food to-go shop, a small bistro, a salon and a yoga studio, and negotiations are in the works for a national fast-casual concept, a bakery and a coffee shop. Dougherty said leasing will be finished by the end of the summer and construction drawings are underway. He expects construction on the building to begin in March 2012.

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