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Queen of cupcakes

— “We put a suggestion box out for customers for flavors,” Vincent said. “Sometimes they [the flavors] happen by accident. I remember once we put a different filling in a cake and it came out really good.”

Cupcakes and Smiles most popular? Red Velvet and peanutbutter.

Vincent’s most notable clientele includes Syracuse University, Chase Design, Lamar Agency, Loretto and local area hospitals. Catering and weddings are not that far off from her daily grind, too.

“You don’t want to be in here on Friday,” Vincent said. “It gets extremely busy.”

Alec Macaluso, Vincent’s son, is a figurehead within the shop during the night shift specializing in baking and customer service.

He is really good because he knows he has a family investment, Vincent said.

Cupcakes and smiles’ outlook continues to rise and shows no sign of slowing down. The tight-knit baking family of seven will look to increase its staff in the foreseeable future. Vincent said she is hiring.

“People don’t bake anymore,” Vincent said, “it’s a dying art. Real from scratch bakeries are unheard of and starting to dwindle. I think it was an older career.”

Vincent and her business are reviving the old-school pastime-one cupcake at a time.

For more information on Cupcakes and Smiles call 488-1291 or email cupcakesandsmiles@verizon.net.

Christina Alexander is the editor of the Eagle Observer. You can reach her at editor@eagle-observer.com.

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