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A pattern of innovation

Innovation is everywhere, and your community is no exception. Need proof? Look no further than the local business scene.

Mary Ellen Jordan opened Daytime Playtime in Fayetteville this week, and in doing so has truly created something new (see related story on page 7). Daytime Playtime is designed for stay-at-home parents looking for a place to leave their children while they shop, go to the dentist, etc.

We refuse to call it a “daycare center,” because it is a place for parents who, for most of the day, are committed to being with their kids. It is very much, as Jordan calls it, a “drop-in childcare” center.

As a mother of three who was once a stay-at-home mom herself and a former elementary school teacher, Jordan offers her experience to parents who only need an hour or so to themselves.

And then there’s Back n’ Touch, the DeWitt wellness center which recently moved to a bigger, smarter space across from Wegmans. Owner Eli Guterman could have just moved his business to a larger building and added staff to accommodate the center’s growing customer base, but instead went further.

The new location now offers Shaitsu massage, a walk-on-your-back massage therapy you’ll be hard pressed to find elsewhere in the Central New York region. With the move also comes an all organic juice bar on site, started by Back ‘n Touch massage therapist Theresa Grosso.

By moving Back ‘n Touch to its new space — conveniently located below Fitness Forum — and welcoming a juice bar, Guterman has helped usher into DeWitt what he likes to call a “trifecta” of physical well being.

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