Eli Guterman, business owner, stands in the lobby of Back n’ Touch in DeWitt with massage therapist Theresa Grosso. Grosso recently opened an all organic juice bar called Koinonia within the center.
Photo by Ned Campbell.
When Eli Guterman and his wife, Jacqueline, moved away from Staten Island, they were looking for a place with three things: a chiropractic school, a school that offered medical and PHD degrees and a Jewish community. They found that in Syracuse.
"Those three things are very hard to put together," said Eli Guterman, who earned his chiropractic degree from New York Chiropractic in Seneca Falls. "There were three places in the whole United States — one was Atlanta, Georgia, one was Syracuse, New York — so it just fit in perfectly."
About a year after coming to Syracuse, Guterman opened Back n' Touch Wellness Center on the corner of Erie Boulevard in DeWitt. And now, five years later, the center has moved from the corner of Erie Boulevard to 6800 E. Genesee St., across from Wegmans, to accommodate a growing customer base. The new location opened July 13 and will host a five-year celebration this Thursday, Aug. 11.
"We are known in our field for the different types of work we do — more medical wellness work as opposed to the regular massage therapist that people just go to to relax and enjoy," Guterman said. "Most of the massage therapists in Syracuse come here to get work done."
Guterman said word got around that Back 'n Touch was more than a place to get a good massage — it was a place to regain your health.
"If one person came in and got better, they told their friends, family and co-workers — so it spreads," Guterman said.
The new location is directly under Fitness Forum physical therapy. "Being that the gym's right here, it's the perfect clientele that we're going for," Guterman said.
Guterman describes Back n' Touch as an alternative medicine practice offering massage, chiropractic, and acupuncture services to treat many maladies that traditional medicine may fail to improve. With the new location comes more room and extended hours; the wellness center has doubled its number of treatment rooms, added a second full-time acupuncturist and is now open six days a week, closed only on Saturdays.