Skaneateles Driving through Skaneateles, one cannot help but notice the profusion of dark blue realty signs around the village and town. It's not so much the number of houses being offered for sale but that so many are represented by the same, new company that is striking to the casual observer.
Finger Lakes Realty Partners, with main offices located at 44 E. Genesee St., only opened its doors about two months ago, and yet already it has an excellent reputation around town.
"Yes, we get a lot of comments on the signs," said Jerry Morrissey, broker and managing partner, with a laugh. But, more seriously he added, "People like that it's more subtle, that the blue is more elegant and professional, and they do wonder how we grew so fast."
The answer, Morrissey said, is that FLRP has good agents who also have brought previous clients and relationships along with them to the new company.
The company is unique because it was created by Morrissey, who specializes in residential real estate, and his partner, Michael Falcone (FLRP chairman), who specializes in commercial real estate and development, and the partners have combined who and what they know in and about their profession into one company.
"We are all about teamwork here," Morrissey said, explaining that throughout his career, working at both small and large realty companies, the business was often individualized and competitive, and the marketing generic. "We combine corporate and the mom-and-pop approaches to offer best of both. Our whole approach is to customize everything and work together," he added.
While FLRP sales associates all have their own listings, everyone in the office helps each other out to maximize their success, Morrissey said. For example, on large or complicated listings multiple agents will work together to ensure excellent service. One thing they focus on is marketing: customized marketing for every house they sell, such as multi-page, color, glossy brochures full of photos and information about each individual house.
Jason Emerson is the editor of the Skaneateles Press. He can be reached at firstname.lastname@example.org.