As the art director at the ad agency, she wasn't unhappy - but she wasn't excited about the work she was doing.
"It felt like an arranged marriage and I quickly found myself weary of churning out the mainstream, uninspired, plain-Jane designs that corporate America was so eager to pay top dollar for," she explains on her blog. "Where were the customers who craved the dazzling work that I was seeing pasted all over magazines and on the web? I felt like I would explode with ideas! I needed to create!"
Her own style is anything but straightforward. She describes it as "pretty girly and whimsical. I like to be able to be witty and clever."
She now considers her layoff "the best thing that ever happened to me."
When she starts a project, she is filled with excitement.
"I like taking ideas from the client's head and turning it into custom art," Giordano said.
She gives lots of credit to her mother, who had a knack for Do It Yourself (DIY).
"Even though she would never take credit for my career decisions, my Mom's amazing talents and craft abilities influence all of my work," she says on her blog. "Store bought birthday party decorations or Halloween costumes were not a part of her vocabulary (don't even get me started on the elaborate school projects), and everything from my accessories to my dresses for school dances, wound up being a showcase for the next one-of-a-kind creation. My childhood was a college course on colored pencils, paintbrushes, sewing machines and baking tins, and my mother was the professor who taught it all (unknowingly) with love."
Since starting out on her own, Giordano has been featured on popular wedding blogs like "Once Wed" and "Style Me Pretty." She has done work for the wedding accessory site ban.do, which created the headband for country musician Carrie Underwood to wear at her wedding.