Sometimes people need a small push before taking the leap they've been dreaming about. The economy gave that push to Carolynn Giordano and she couldn't be more grateful.
Giordano, a graphic designer with an extra creative soul, was laid off from her job at a Syracuse-based advertising agency in 2008.
"I was about to get married and we had just bought a house," she said of why she was initially a bit panicked.
An optimist, she spent just one week feeling disappointed before setting about making her dream come true. The fact is, she had always wanted to work for herself. She was feeling limited by the straight forward style used by the advertising agency. She was dying to set her creative instincts free.
Because she had felt at home on the Internet since middle school, Giordano didn't have to consider moving in order to find work. She went online to establish customers for her business, which she named Two Brunettes.
Now 27, Giordano works with clients from all over the United States and Europe from her yellow two-story house on a tree lined street in Liverpool. Two Brunettes provides custom design and illustration for individuals and businesses. Her handmade designs bring individual flare to logos, blogs, invitations, place cards and more.
As a part of some rapidly changing and growing Internet communities, Giordano finds her work can be global and intimate all at once.
"I rarely meet my clients face-to-face, but I really get to know them," she said.
She must get to know them, because the key to her success is finding a way to illustrate the images and feelings that her customers want to convey. Some of her closest business associates are people like her who work online - and whom she has never met in person.