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B'ville firm expands, promotes from within

Research & Marketing Strategies in Baldwinsville continues to grow.

The Central New York firm recently added Lauren Krell to the staff as the QualiSight facility supervisor and promoted George Kuhn to research projects manager

Krell is responsible for managing the business operations related to the firm's onsite call center and focus group activities. She oversees telephone survey fieldwork and qualitative focus group research conducted within the facility. Her job duties also include securing new business opportunities for the QualiSight facility located in Baldwinsville.

Krell joined RMS full-time as the QualiSight supervisor in late 2009. She has 10-plus years experience managing call centers in various service industries including security, medical and commercial answering services, and transportation and logistics. Krell also brings a broad knowledge base of a variety of state-of-the-art call center technologies and applications. She is familiar with both inbound and outbound project work, optimizing call center performance. Krell is results driven with a proven track record of providing world class customer service through quality staff recruitment, training, and team building activities. She also has developed effective auditing techniques to ensure quality and timeliness.

Prior to joining RMS full-time, Krell served as the customer relations supervisor at DHL Express and assistant general manager and call center operations manager with MessagePro. She resides in Jordan with her husband.

As the research projects manager, Kuhn brings a unique blend of analytical and project management skills to the position. He oversees various types of quantitative and qualitative research studies for RMS and excels in working with clients to better understand their research needs, determine project goals and deliver actionable business solutions. He manages a team of research analysts and associates.

Kuhn joined Research & Marketing Strategies, Inc. (RMS) in 2007 as a senior research associate having experience in the transportation, television media and government sectors. While working at RMS, he has gained valuable experience working in the healthcare, educational and banking industries. Kuhn has more than five years experience working with Fortune 500 clients as well as smaller, more localized clients.

Kuhn has an MBA from Clarkson University in New York and earned a bachelor's degree in Business Administration from Castleton State College in Vermont. He currently resides in Liverpool.

Research & Marketing Strategies (RMS) is a full service marketing and market research firm located in Baldwinsville. RMS offers business solutions using marketplace intelligence and industry knowledge and customizes every project to the needs of its clients. Formed in 2002, RMS conducts both primary and secondary research. Research activities include telephone, written and electronic surveys, focus groups and executive interviews.

George Kuhn, left, and Lauren Krell.

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