Aisles 20B and 21B at the Wegmans store in DeWitt are usually popular shopping aisles, home to various brands and types of chips, pretzels and sodas.
But for the next few weeks, sandwiched in the middle portions of aisles 20B and 21B Wegmans is having a special display full of Kosher for Passover items like matzo, gefilte fish and macaroons.
In honor of the upcoming holiday, Passover, two Central New York synagogues will be hosting their annual "Passover in the Matzah Aisle" in the Wegmans Passover aisles, where CNY Jews and non-Jews can get guidance and their Passover questions answered while shopping for the holiday.
Sponsored by Temple Concord, Congregation Beth Shalom-Chevra Shas and Wegmans, volunteers will be at Wegmans, at 6789 E. Genesee St., from 11 a.m. until 3 p.m. Sunday March 14 providing guidance as families prepare for the Passover Seder.
The eight-day holiday, which is a Jewish celebration that recalls the Israelites exodus from Egypt, begins sundown Mon., March 29. The Seder, which means order or sequence, is an organized dinner where the story of Passover is told in the context of a ritual, traditional meal, said Rabbi Rachel Ain, of Congregation Beth Shalom-Chevra Shas.
"We will have a table in the Kosher for Passover foods aisle," Ain said. "We will answer questions and talk about upcoming events, while welcoming people. We will also have a raffle for Seder plates."
The event is open to any and all shoppers. The reason the congregations hold their annual Passover shopping event, Ain said, is because food plays a prominent role during Passover, given that there are many restrictions on what people can and cannot eat.
"The restrictions are to remind us of the story of the exodus when the Israelites left slavery with unleavened bread," Ain said.
Jonathan Adler, Temple Concord's executive director, said the Passover in the Aisles event is a great way for Jews and non-Jews to meet with knowledgeable people who can answer their Passover questions.