Charlotte Monsour one of 11 children chosen for TV spot
Manlius' own Charlotte Monsour, 11, is one of 11 children from Onondaga County featured in OCRRA's newest TV commercial. The 30-second spot aired for the first time Feb. 8.
"OCRRA's latest recycling campaign encourages Onondaga County residents to 'save the world a little each day,' said Kristen Lawton, public information officer for OCRRA.
"In other words, when you add up what every person individually recycles each day, the collective impact is huge for our environment and for our children's future.
"In the television commercials, kids thank people for recycling to make their futures brighter and demonstrate how easy it is to recycle newspapers, junk mail, magazines and other items on a daily basis," Lawton added.
The campaign, of which Syracuse-based marketing firm Pinckney Hugo Group helped launch, has a special emphasis on kids but specifically targets adults 35 and older.
"By including kids in the spots, we are telling adults why they should recycle, and showing them it's so easy a kid can do it," said Aaron Hugo, executive vice president of Pinckney Hugo. "This campaign just started. However, we expect it to continue to involve children as they are the ultimate reason for recycling and saving the world a little each day."
The featured children were found through OCRRA's county-wide contest that attracted more than 100 children ages 8 to 12. Winners, also from Syracuse, Baldwinsville, Cicero and Fulton, were selected based on their photo and an essay on the importance of recycling.
"If we don't recycle and just throw everything away, the landfills will pile up and we will run out of natural resources to use," said Monsour, a fifth-grader at Eagle Hill Middle School. "Then we will have nothing but a world full of trash!"
To view the commercial, go to ocrra.org/about_media.asp.