Fucillo Clay celebrates a great start in 2009

Dealership breaks sales record in first month

Breaking records is always good for business, but when the name on the marquee reads "Fucillo," it won't be any easy feat. Billy Fucillo is a recognizable name in the Central New York auto industry, no doubt about that. But when you're on top and have world ranked dealerships, sights are set higher for each year's goals.

In June 2009, Fucillo Kia opened in the town of Clay, bringing even more industry to the growing community.

The crew went to work immediately with results that spoke for themselves.

The new dealership location broke a world record for most cars sold in a single month when 564 cars were sold in its grand opening month.

"It is a great feeling to be part of such an awesome accomplishment," said Sal Brancaccio, a Fucillo Clay auto salesperson.

Brancaccio, a Liverpool resident, has worked for the Clay location since it opened and also for the Hyundai location before coming to the new site.

Fucillo Kia General Manager Dave Perry said he "chalks much of the location's success to Billy because it was his vision and his marketing plan."

"This location is set up totally for the customer," Perry said. "It's very much more informal."

The Clay location's showroom and office area is free of cars, which is unusual for a "typical dealership's set-up," Perry said. Instead of cars in the interior, Perry said the customers are invited to a relaxing space complete with plasma TVs, a "high-end bathroom," quiet areas and refreshments.

The inviting showroom is a part of the community appeal, according to Perry, who said the dealership is "serving the community" as well as employing many members of the neighboring areas.

"Being a resident of Liverpool, it is great to see the way Billy gives back to the community," Brancaccio said. "Not only by creating jobs here at the dealership but also utilizing local businesses in many other aspects."

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