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Assante: truly 'in' design

What is it about Brooklyn? I mean, in the character it creates within its populace? Take Leonard Assante, who nine years ago, found himself in Syracuse, and never left. He's got the heart and soul of a true Brooklyn Dodger, with a good measure of 21st century skills and street smarts.

"Where I come from you always return a favor," Assante said. The man is an artist and designer, a visual communication expert and the owner of Assante Design, which is located in the Delavan Center on West Fayette Street in Syracuse.

Today's clients

Any client of Assante gets Leonard's brain trust. The guy thinks about your business all day and into the night. How to tell your story. The creative is not about hype, awards or the latest spin. It's about truth telling, and old fashioned marketing: How to bring you, your business, your product to the market in the clearest, most efficient way that gets noticed in a world of messaging.

"No matter what the project at hand is, it has to be intriguing and it has to be effective," Assante says.

He gets his whole creative team on it right away, too. He said, "No time wasted, I don't want to miss the opportunity of a good idea right after a creative briefing with clients."

Assante Design does create for big organizations and institutions such as Welch Allyn, JGB Properties, Cornell University and local hotels, but the firm also specializes in working with small business, and especially, start ups.

Although Assante Design has many out of state clients, the firm brings their print, promotional and production work to Central New York. Assante is adamant about keeping the work and the money in CNY. Working, thinking, breathing, shopping, investing in the local economy is his mindset. Syracuse First has a great saying and Assante lives by it "Buy Local or Bye Bye Local."

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