Two B'ville businesses combine forces

"We definitely create business for each other," Hadjistavrou said.

The Book Cellar

Hadjistavrou and Long try to hit every genre with their book selection.

"I pick every book myself and can make recommendations," Hadjistavrou said adding he regularly orders books for customers.

"We also try to have a very solid children's section," Long added.

The Book Cellar offers a wide range of books including previously read books, which sell for $3 to $5, and autographed books worth more than $100. The two welcome book clubs and will offer discounts to book club members, if registered, and other specials include discounts on monthly themes such as fantasy, horror and Halloween books in October and cookbooks in November.

"We also have a 'Don't Judge A Book By Its Movie' section," Long said.

Books aren't the only items The Book Cellar carries, though. They also offer gift cards, hand-made journals and other gift items.

"This is what I've always wanted to do," Hadjistavrou said. "I read a lot and I know a lot about book stores."

Shamballa Caf (c) & Coffee Roasters

Moving to the new location gave Simpson the opportunity to refocus on what he really loved.

"Beans are my favorite thing," he said, adding that the new caf (c) is set up so one person can run it and serve quickly.

"This is much better," he said.

While Shamballa is selling more roasted coffee beans than food, the caf (c) still offers soups, breakfast sandwiches, desserts, pastries and coffees.

The two businesses plan to offer WiFi and are currently working out specials between the two.

"Meeting people is the biggest fringe benefit [to owning a business]," Simpson said.

"It really ties you to your community," Long added.

Future plans

Shamballa and The Book Cellar plan to bring in musical acts and have open mike and poetry readings. They also plan to bring in palm and Terra card readers during October and to work with the Baldwinsville Theatre Guild to perform a scene in the shop.

Hours of operation for The Book Cellar are from 9 a.m. to 8 p.m. Monday through Thursday, 9 a.m. to 9 p.m. Friday and Saturday and 9 a.m. to 3 p.m. Sunday. Winter hours may change. For Shamballa's hours, visit shamballacafe.com. The caf (c) is typically open for breakfast and has a coffee honor system during lunch hour.

Mike Hadjistavrou, left, Stephanie Long, center, and Emmett Simpson are pictured in their new business at 11 West Genesee St. in Baldwinsville. Hadjistavrou and Long co-own The Book Cellar and Simpson and his wife, Jean, own Shamballa Cafe & Coffee Roasters.

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