When asked about the future of marketing, Fiorini and Copeletti agree that there is opportunity for businesses to build brand equity and increase market share by engaging customers in new and innovative marketing advertising opportunities online.
"We're currently in the process of building an interactive Web site for a local self-storage company. The new site will include an online reservation and payment system, videos, education and more. It will be a sales tool for their business and the model for the industry," Copeletti said.
"By being in touch with our customer base, we have been able to anticipate their needs, recommend viable solutions and assist with their company's business growth. That's one of the major reasons why we have been so successful. We very much look forward to the next 10 years," Fiorini said.
The firm attributes its 10-year success to building long-term relationships and achieving results for their clients. In addition to Atlantic Marketing, Fiorini and Copeletti have recently joined forces on a new business venture, which will be an online national resource for manufactured homes. The expected launch date is March 2010.
Fiorini resides at Seneca Estates in Baldwinsville with his wife, Debbie. His hobbies include boating and riding his motorcycle. Copeletti resides in Cazenovia with her husband, John. She's a 21-time marathon runner, enjoys gardening and antique collecting.