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New Rite Aid is open

Lenox Supervisor Rocco DiVeronica, Canastota Trustee Ann Marie Rossi and Ed Brophy, director of the International Boxing Hall of Fame joined Rite Aid Regional Vice President Derek Griffith at a ribbon cutting ceremony for the new Rite Aid store featuring the company's "Customer World" design this morning. The new store, located at 417 S. Peterboro Street, opened its doors for the first time to customers at 8 a.m. today. The store incorporates features of the company's "Customer World" design, which was created using customer feedback.

"We're very excited to open our first Customer World store design in the Canastota community," Griffith said. "Canastota residents can now see and experience the new design and services that many customers have been raving about since we opened our first Customer World store about four years ago. Customers told us that their relationship with the pharmacist was important, so each new store highlights the pharmacy. Pharmacy is our core business so we made it the focal point, or star, of the Customer World design."

The store design, created using feedback from customer focus groups, is Rite Aid's latest prototype design, offering a new look and many new services.

Before designing the new Customer World store, Rite Aid executives met with focus groups across the country to find out what they wanted in a drugstore and pharmacy. Customer feedback was implemented into the new design including expanding merchandise selections, improving store navigation and improving on the professional feel at the pharmacy.

The pharmacy department is easily seen and accessible from the entrance, emphasizing Rite Aid's commitment to patient health and wellness. The Customer World pharmacy waiting area is designed with a lowered ceiling, comfortable chairs, a TV, and connects to a pharmacy consultation room, providing a private and professional setting for patient counseling by the pharmacist.

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