After the addition of CNY Gymnastics, Macerich saw its success and decided it needed to do more.
"We thought, 'Why not turn the area into a place where families can come and hang out,' so we started thinking outside the box," she said.
In addition to the new community-oriented businesses within the mall, Shoppingtown is also known to lend a helping hand to local non-profit organizations, such as the CNY Komen Race for the Cure, and the Rotary Club of DeWitt's Annual Pancake Day. The mall is also hosting its first annual farmer's market this summer in the parking lot, 10 a.m. to 2 p.m. Wednesdays, with more than 30 vendors from which to choose.
"We like to give back, provide space," Graham said. "Anything we can to help out the community."
Caitlin Donnelly is a journalism major at Syracuse University.