The game's not all between the lines

As the timeless movie "Bull Durham" celebrates 20 years, Minor League Bwaseball (MLB) is alive and well in these great United States. MLB has always represented small town America at its finest, and over the last decade, skilled marketing and fan support have melded together to help the game survive and thrive across the country. A good team does not always guarantee fan support, and a poorly performing team does not always keep fans away. The skillful marketing that ensures fans an enjoyable night out, a night for the whole family, is what helps bring those who are not rabid, die-hard fans out to the ballpark. Perhaps the reason why baseball was nicknamed the great American Past time.

Over the course of the 2008 season, the Chiefs host over 100 promotions designed to get fans into Alliance Bank Stadium. Many involve free admission through corporate sponsorships, reduced price food and drink, or giveaway promotions.

Once the fans are in the park, the game provides the basic entertainment, but between a few of the innings Gary Dunes takes over -- Dunes is the Chiefs' "On Field Host" for the games and contests that are guaranteed to entertain the fans at the ballpark.

Dunes has been a prominent player in the Syracuse Music scene for some 25 years. For the past eight years, he has also been a prominent player in the Syracuse baseball scene, though on the outside of the white lines.

Dunes is better known for his involvement in the music business, as a long time disk jockey in the Central New York area, currently the morning host on WSEN-FM.

The 1976 graduate of Bishop Ludden High School, became a musician at the age of 14, forming a band that became the very popular and long lasting (in two incarnations) Dunes and the Del Tunes. The Del Tunes recently evolved into the Gary Dunes Band, an exceptional cover band that performs regularly at music events in CNY, and frequently prior to Chiefs' games at Alliance Bank Stadium (ABS).

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