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Fayetteville: New mattress store a dream

Goldilocks wouldn't have to look hard to find the right pad to sleep on at Fayetteville Mattress Factory. The new store, located on Salt Springs Road across from the fire station, specializes in luxury mattresses and offers a wide selection with more than 25 on display. The 45,000 square-foot shop also houses two lines of bedroom furniture that include metal loft systems, bunk beds and day beds.

"We are a factory outlet for a manufacturer called International Bedding Corporation," said co-owner and store manager Sam Barns. IBC makes private label mattresses for IKEA stores nationally, as well as the northeast store chain, Sleepy's.

Barns said their luxury mattress line called Europa is made to compete with all name brands, "providing great savings to the customer along with the highest quality materials and superior warranties." Mattress types include traditional innerspring to individually pocketed coil mattresses, to various visco memory foam, to latex mattresses.

"We have a direct relationship with our factory allowing us to carefully manage costs while still producing a superior product at large savings over our competitors," Barns said.

The factory, owned by Barnes and Andy Button, opened in September. Their first store, located in Claremont, N.H., debuted in 2005.

"We chose Fayetteville because we loved the location of the store," Barns said, adding that people may remember it as the old Smith's market in the village.

Barns said he and Button wanted to give customers an option for traveling into DeWitt for their bedroom furniture needs.

So why should shoppers choose Fayetteville Mattress Factory? Barnes summed it up with three points: low pressure sales, accurate product information and knowledgeable sleep professionals who are "focused on your needs."

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