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40 below takes it to the street

40 Below inducts inaugural street team:

What is there to love about Syracuse? Ask one of 41 street team members who can't wait to tell you.

Civic organization 40 Below announced in July the launch of the inaugual "It's All Here" street team. The team consists of 41 volunteers, selected from more than 400 applicants, whose responsibility it is to remind us why Syracuse is top notch.

Team members were selected from more than 400 responses to an online survey the organization conducted in April.

"We were happily surprised to get so many enthusiastic responses," said 40 Below Marketing and Communications Task Force co-chair Nichole Wenderlich.

Armed with kits including t-shirts, frisbees, pens, business cards and beads emblazoned wiht the green It's All Here logo, team members have some freedom in how they get the word out, but are required to post monthly features on the " Syracuse: Live it. Love it. It's All Here." website, itsallheresyracuse.com, and to plan or help promote at least one event each year.

The It's All Here campaign began in 2006 as a Marketing and Communications Task Force project, and has since grown become synonymous with the task force.

"We set off to create a brand that would retain talent, instill a sense of identity, and increase self esteem (in Syracuse residents)," Wenderlich said. The retention campaign targets 21 to 35 year old young professionals and young families in the Greater Syracuse area, and is the product of extensive market research the task force has conducted.

The inaugural street team class is sort of a test, Wenderlich said. "If it is as successful as we think it will be, there will be a class next year."

Senator John A. DeFrancisco, one of the major sponsors of the street team, said he was proud to support 40 Below and the volunteers in their efforts to improve the perceptions of the community.

"I am confident that the program will help to educate individuals about our abundant resources, events in our community and business opportunities, which will ultimately encourage more young professionals to remain in our area," he said.

For more information regarding the It's All Here Campaign, e-mail the Marketing and Communications Task Force at info@itsallheresyracuse.com.

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