Saccone understands it can be difficult for women and girls to transition from conventional to more modish clothing in a generally conservative locale.
"I'd rather have a customer come in and walk the store and try things on and walk out with nothing," he said, "to at least get that experience of something different, trying something new, something that they didn't really think they'd walk out of here with or even think about."
And if you're not so sure how you look in a particular outfit? Don't worry. Saccone is honest for two reasons: his name is going on the outfit you buy in his store, and he doesn't want anyone leaving without feeling like a "fashionista."
"I won't sell something that I don't believe in," he said. "If it doesn't look good on you, I'm going to tell you it's not for you."
Saccone frequents Melrose Avenue, Robertson Boulevard and basically all the trendy areas of town in L.A., he said. He still has many friends who work in the fashion industry who support him in finding the right pieces for his store.
"I get an idea, a feel of what's out there," he said, and through a lot of research, brings the styles he hasn't seen worn here yet, back to Fayetteville.
What he doesn't bring back are the outrageous prices found in the bigger cities, because he stays away from designer labels to keep costs down. Currently the highest price you may find would be just over $100 -- he's brought in winter coats that, if found elsewhere, could be priced at a couple hundred.
This fall, expect to see Roxie clothing shown at three prominent fashion shows throughout the county: the Lakeshore Yacht Country Club in October and Bellevue Country Club and Christian Brothers Academy (CBA) in November. Be sure to stop by Roxie to see the new fall and winter styles arriving weekly. Holiday hours coming soon.
111 Spring St. Fayetteville
11 a.m. to 6 p.m. Tuesday through Friday
11 a.m. to 5 p.m. Saturday
Phone number: 329-0290