Outdoor enthusiast invents Thermal Bar
Ice climber creates energy bar that warms hands naturally
By Willie Kiernan
When Bob Rose went ice climbing on frozen waterfalls in the Adirondack Mountains, his hands would freeze due to a circulation problem he has with his outer extremities. To address this problem of his, and perhaps many other outdoor winter enthusiasts, he developed the Thermal Bar, which when eaten, warms from the inside.
"I was swinging ice axes that have leashes that I strap to my wrists, cutting the circulation to my hands, making it colder quicker," Rose said. "I read in a magazine that warming spices like cinnamon, ginger and cayenne will increase circulation."
Always a big consumer of energy bars, running marathons and triathlons, Rose thought he could find a niche with his new creation. He went into his kitchen and started experimenting with different ingredients and a recipe for brownies. In a large loaf pan, he mixed whole wheat flour, soy protein powder, oatmeal, cornmeal, sunflower butter, cinnamon, ginger, cayenne, cardamom and gingko biloba. He baked it, ate it and felt the heat.
"My father, who was the greatest man in the world, taught me how to fix everything," Rose said. "My mother taught me how to cook everything."
Rose, who spent 28 years in the National Guard as a pilot and was often the lead jet in the fly by above Cazenovia Memorial Day parade, was told by a friend to look up Nelson Farms. Operated by Morrisville College, Nelson Farms assists small business entrepreneurs with their start-up projects.
"You go in the door with a recipe and they help you convert that into a product ready to go on the shelf," Rose said.
After the exact proportions were determined to bring out the desired consistency of the product and niacin was added to increase the heat rush, Rose approached SCORE of Syracuse for advice on what to do next. SCORE is a non-profit organization that counsels small businesses in America. Rose said SCORE was invaluable in the process of turning his Thermal Bar into a viable product. He procured the packaging which was designed by his brother and partner Don Rose and gave samples to about 40 stores in the last few months. He attended the Adirondack International Mountain Festival to meet with manufacturers of outdoor equipment. He also handed out Thermal Bars to lumber yards to give to construction workers.