The fundraising efforts have exceeded the costs of the ad programs and have not only been satisfying to store owners but have contributed to the 2007 fund for a broader and deeper ad campaign.
"We've created a forum for discussion of ideas on ways to promote ourselves," Eldridge said. "We've been able to delegate responsibilities and people are stepping up to the plate."
Eldridge has several promotional ideas up his sleeve but is hesitant to go public until he gets more of a consensus from other members.
Businesses are thriving
Now after a full year on Albany Street, consignment shop/boutique, The Key, a ministry of St. Peter's Church, has enjoyed an exposure they did not previously have.
"This was a dream in the making. The whole first year was a total pleasure," said Chris Tallett of The Key. "We've had the opportunity to meet a lot of new friends because of this location."
Isabella proprietor, Karen Eldridge said she felt the whole year has been better than the last.
"Our business is growing and we had a very good Christmas," said Karen Eldridge. "We're trying to be pro-active in advertising and we take care of each other."
Changes on the horizon
There is a new tailor on Lincklaen Street, a maker of fine suits, who has customers in New York City. Frank Shattuck, with family in Cazenovia, expects high-rollers from the Big Apple to visit him for fittings. Harris Cleaners is re-building to include retail shops and/or office space, which is the first new commercial space in years. Albert's is still for sale. Winnie's Tack, and a bit more, will be opening soon where the Equine and Pine used to be. Cazenovia Jewelry and Kimberly's have recently expanded in other locations. And P&C is expected to add more square footage.
Eventually, during this coming year, the new comprehensive plan will have been forged. The questionnaires will have been tallied and studied. The town moratorium will have run its course. Annexations will again be requested and questioned. Change is in the air and Cazenovia is no longer a best kept secret. But ultimately, in a town like this, where residents regularly voice strong beliefs, Cazenovia will always be just what it wants to be.