Subtle and enduring.
Subtle changes have been made to reflect this enduring Central New York business. McClurg Remodeling and Construction Services, based at 60 East Main Street in Marcellus, has redesigned its logo.
"The look is cleaner," Scott McClurg said. "The former signs had a lot more information on them, which led to some confusion."
McClurg, a retired Syracuse firefighter, went back to his first love when he started McClurg Remodeling and Construction.
"Been around for 30 years," he said. "Didn't want to lose the branding but instead clarify what we do."
McClurg, who is president of McClurg Remodeling and Construction Services, attributes the steady growth of his company to his partner Brian Ciota's business sense.
Marcellus' Ciota started with McClurg part-time at the age of 15. He came back as a laborer while attending college, where he studied business.
"I couldn't have taken it to the next level without Brian," McClurg said.
McClurg himself found he was drawn more to the trades than college. He said he tells his daughters, "Find something you love and pursue it doggedly."
Ciota is now the vice president of McClurg. He attributes their success (36 full time employees) to a positive culture.
"If we care about our employees, they care about us," he said.
The construction business is notorious for a "yell and scream culture," Ciota said. "We just don't operate that way."
Instead McClurg's people put their energies into problem solving, "There are always obstacles to overcome," Ciota said.
McClurg works throughout Central New York, the Finger Lakes and even up into the Adirondacks. Presently they are working on a boathouse on the southend of Skaneateles and their carpenters worked right through the last blizzard.
"We have a lot of hearty carpenters," McClurg said adding that customers will often request that a particular carpenter come back for the next job.